Zoom BB 2007

In 2006 most basketball shoes were bulky, overbuild & over styled. I had a pretty strong hunch there were athletes who wanted light, sleek & simple shoes. That hunch became the Zoom BB and it quickly became very popular with NBA athletes during 06-07 season.  Steve Nash , Tony Parker  Jason Kidd  all wore the basketball shoe in the 2007 playoffs. Parker scored the NBA championship finals MVP award in them. Other ballers of every ability quickly adopted the shoe and Nike sold three hundred thousand pairs in 6 months. At the time, that was a lot of shoes & the Zoom BB temporarily boosted an anemic basketball business at Nike.

​Credit: product design, color & material design: Andreas Harlow, Photo: A Harlow, Slam Magazine, New York Times,