Nike Air Yeezy 2

Creative Direction, Nike Sportwear

The Nike Air Yeezy 2 was Nike's second collaboration with Rapper/Super Producer Kanye West. CNN reported that it was "the most anticipated shoe ever" and although the official retail price was $245, one of of the first pair was reportedly re-sold on ebay for $ 90,300. People camped outside stores 4 weeks before it's launch, just to get a pair.

The back story: My first meeting with Kanye was in a Hawaiian recording studio while he was completing his Dark Twisted Fantasy album. He is a very creative person & had many visions for his signature shoe. My job was to facilitate Kanye's many, ever evolving visions, while also bringing Nike's vision of product innovation to life.

I quickly realized this project would require more resources, so I brought in excellent designer, Nathan Vanhook, to help out. Nate contributed a ton of great ideas and was the best team mate I could have asked for. We worked all over the planet with Kanye and Virgil for the next two years. When the shoe was finally announced, Sneaker-heads and Kanye fans showed unmatched passion for the shoe. The media buzz was incredible.  It was definitely a moment in sneaker design history.

http://www.hiphopstan.com/nike-most-anticipated-shoe-ever-air-yeezy-2-video/

Creative Direction: Andreas Harlow & Kanye West, Lead Designer: Nathan VanHook, Project managers: Darla Vaughn + Virgil Abloh. Graphic Design: Adam Garcia, Product Developer: Adam Welliever, Photo Credit: Complex Magazine, Andreas Harlow