Pegasus 25

The Nike Pegasus is a very important product for Nike: It's the longest 'continually for sale' NIke product. For it’s 25th anniversary I convinced the team to do something special: To simultaneously renew the Pegasus & pay tribute to the original. I teamed up with graphic designer Craig Conahan & we created a modern version of original Pegasus. We introduced new seamless construction techniques to improve comfort, product consistency & fit. One of the goals of this product was to influence our extended team - to encourage them to employ new shoemaking methods & simplify aesthetics. It was a small but influential project & Craig got to co-design his first shoe.

We also created a special edition gift ‘box set’ that we gave to our most loyal & influential business partners. I organized for one of the boxes to be auctioned by Sole Collector Magazine (thanks fellas!). We got over 1400 dollars for that pair of shoes. The money went to a great charity. New Avenues For Youth. Nike CEO Mark Parker kindly included signed a letter to the winning bidder.