NSW vac tech collection : Holiday 2011
As the Footwear Creative Director for Nike Sportswear from 2009 to 2011, I was responsible for creating packs of shoes that showcase innovation. These shoes were part of a year long project to elevate traditional craft. The innovation came from a then-new process called VacTech, where the uppers were formed and bonded with very few seams. This collection featured super premium leather & wool.
Credits: creative direction: Andreas Harlow, Material direction: Kelly Slank, material designer Anna-Luise Reiper, color design: Kelly Reuther, Lacey Cone, Sarah Laws, development director: Tri Tran,