Nike Free Everyday 2008

Creative Direction + Product Design.

In 2007, I took on the role of Global Design Director for Nike Running footwear.  My initial goals were to simplify & rationalize running shoe design. To create less restrictive, more comfortable shoes. This design was a first attempt at that. I focussed on making it lightweight & flexible to encourage the natural movements of the foot. Innovative new seam-less construction techniques were employed to increase comfort & product consistency.

The Free Everyday featured in a decent article about footwear design inNew York Magazine . More importantly, it served as a quiet catalyst to modernize running shoes at Nike. It opened the doors for a number of game changing products from 2008-2010.

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Credit: creative direction: Andreas Harlow, product design, color & material design: A Harlow/​A Pastega Vloon, Photo: NIKEiD

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