Nike Considered Collection 2005

Design Direction + Product Design + Package Design

In 2003, I started having conversations with people at Nike about creating ecologically conscious footwear. A lot of hard work few & years later Nike Considered was born: Nike's first ecologically conscious product line. Products that generate less waste, use fewer materials & less harmful chemicals. Nike Considered later became an ecological design ethos informing Nike's entire product line and served as a tipping point for environmentally sustainable design at Nike

I worked with some excellent product designers (Steve MacDonald, Mike Aveni) engineers (Brad Long & Steven Ploem) on minimal design, longevity and design for disassembly - to ease recycling. We sourced materials close to the production facility to reduce energy used in freight. Even the packaging was more sustainable.

In 2006 these products received an Honorable Mention Design Award in from the IDSA's I.D magazine as part of their annual design competition. In 2010 they received a bronze. Design of the Decade Award from the IDSA (Industrial Designers Society of America). They were also featured in various publications, including . Sneaker Freaker (Australia), Street Jack, Mono (Japan), Sotokoto (Japan), Milk (Hong Kong) & Sole Collector (USA).

Special thanks to creative director Richard Clarke for ignition, support, encouragement and showing you can 'will it to happen".