AirMax 2011

It’s always a big challenge to reinvent a much-loved franchise shoe. The Air Max 2011 was no exception, especially after the success we had with the 2009 model. Luckliy I had the opportunity to assemble a great team of people who were up for the challenge. Shane Kohatsu & Fred Dojan had done some great work modernizing shoemaking techniques so we used that as a base. I hired designer Rob Williams from Chrysler and had him focus on combining aesthetics and engineering. Rob’s very talented and  he handled the day to day details like a champ. I had my hands full keeping the project on course and fighting to maintain the integrity of the initial concept. 

​

Credits: Andreas Harlow Creative Direction, Rob Williams Senior designer