Air Max 2009

The AirMax is a revered product within sneaker culture. However, by 2007 it was at an all time low point, because it had functional & aesthetic issues. Collaborating with Suzy Cessor & Jeff Henderson we focused on a design reset. Jeff did an amazing job as senior designer, while I provided creative direction & fought battles to clear the way for the design to emerge.  The result was a huge functional step forward & an aesthetically compelling shoe. The AirMax was back! It was an immediate hit. Orders for the shoe doubled within months & we had to ask suppliers to urgently make more shoes. Runners actually enjoyed the shoe & became a fashion statement. It was reissued in 2016.

Photo Credit: J Henderson